
Skinimalism, How Fewer, Smarter Skincare Products Are Becoming the New Norm
In 2025, a shift is underway in skincare culture—one that favors quality over quantity. The trend known as skinimalism emphasizes simplifying routines to include only the most essential, effective products. Rather than layering on dozens of creams, serums, and toners, skinimalism encourages users to pare down to a basic set that focuses on supporting the…