
Scalp Care as the New Skincare: A Rising Beauty Essential
Once overlooked in beauty routines, scalp care is rapidly becoming a central trend, driven by a growing understanding that healthy hair begins at the roots. Much like facial skincare, scalp care focuses on exfoliation, hydration, and microbiome balance. Brands are launching scalp serums, scrubs, and tonics that address issues such as buildup, itchiness, and hair…